Topics
We invite contributions ranging from conceptual papers to methodologies that bridge the disciplines of marketing and higher education and address the emerging issues, debates, and research concerning the role that marketing plays in policy making and the marketing of universities world-wide. Empirical papers are especially welcome. Possible topics include but are not limited to:
- Services marketing and higher education,
- The branding of higher education.
- Market segmentation and higher education.
- Relationship marketing in higher education.
- Marketing philosophy and ideology in higher education marketing.
- The role of marketing in strategic higher education planning.
- International marketing strategies.
- Widening participation and marketisation.
- Analysis of choice and decision making in higher education.
- Ethical issues in the marketisation of higher educational.
- The management of marketing-led change in higher education.
- The development, application and utilization of marketing theory to higher education.
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